I've been working in the IT/Internet field since the pre-Google era, so it's been a number of years now. It's been a rough ride of ups and downs, but a great one. Being constantly on the internet, I've always wanted to do something extra, apart from my full time job.
I've tried a million different things and had truckloads of ideas on how to make money online. Forums this, blog that, advert here and advert there, but they all failed. I've read gazillions of documentations, watched hours and hours of presentations about how to make money online — how easy it is to work from home and make over $10,000 a month. Really? Well you want my opinion? Screw all that and do it your own way because YOU LIKE WHAT YOU ARE DOING.
Look at the history of most companies, giant corporations of today, especially the online ones such as Google, Twitter, Facebook and many others. They all started as a hobby, as a project, and never specifically to make money out of the idea. All the founders of the above mentioned companies, believed so much in their idea, that they dedicated their life to building it. It is not a matter of luck that they are who they are today, but it is sheer determination and good ideas. Money is a secondary thing; it's the result of what you've done. I never used to believe this but now I do believe it, been there, done that.
As I specified above, I've tried a million types of online ideas and website, but they all failed because I specifically wanted to make extra money. Thought there was only one thing that I really liked and loved, and never gave it a shot, music! It was always my dream to have the time to discover new bands, to have all their original CDs and albums, and if possible get in touch with them.
I can't say I'm surprised that the tool is free — as others have pointed out here, similar tools for other platforms (Google Analytics, Facebook Insights / share button) are also free. Anyone who runs his/her own website can generally rely on access to no added cost tools through their webhost (or the aforementioned Google Analytics).
Another key reason Twitter would have a hard time charging users? The plethora of 3rd party Twitter tools that already exist. Of course Twitter is going to have a leg up on 3rd party tools as they own the platform, but there are some existing tools (both free and pay) that have developed quite a user base.
It wouldn't surprise me if, in the future, Twitter had 'tiered' products — some type of analytics, free, for your average user and an 'enterprise' solution for businesses and power marketers.
Jason
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