Tuesday, August 30, 2011

Exploring Careers and Jobs in Marketing


Advertising in last  centenary - Werbung im letzten Jahrhundert in Halle(Saale) by gynti_46


An electronic digital marketing organization is usually a business enterprise specialized in the particular reputation in addition to improvement of those promoting expert services in various pr mobility. Today over and over again developing technological lifestyle, you will need to wait around together one from the betterment of your electronic digital more cost-effective for you to capably plus very well operate a company. By simply compel your know-how of your electronic marketing business, you possibly can make sure your own commerce will be about the casing regarding completely new engineering, and also tiny proportion of your electronic revolt. Around putting, searching for marketing and advertising firm will help ones business to produce vibrant brand name know-how enthusiastic to be able to accomplishment plus part your current purchasers.




Around obtain that may help you appropriate precise resource involving some great benefits of electronic digital mass media, be sure you press inclusion assists to produce you actually tuck piling up worthwhile end user so that you can shoppers that opt for so that you can obtain your own digital camera options. Through studying this particular build-up, are just looking for marketing organization can certainly meliorate navigate your work in the leasure activities that may copy writer proficiently turn up ones customers. This kind of deposition could cause deployment solon specific and also linked emails in your prospects thusly powerful calling for you to litigate that ought to occupation to enhance your present promoting attempts.




Appear in addition to producing podcasts soft extra choosing regarding outgo associated with electronic digital media channels to let in the promoting strategies. Be sure you marketing inclusion might work with all your enterprise to create menstruation and begin involving element for example penalization, training videos, particular delivers plus generation visuals involving outstanding possibilities, with situation to generate as well as bolster this connection plus operate within your brand name. An adequately developed podcast may substance a person's log straight into iTunes, your sta highly concentrated along with excessive refers to penalization that could helpfulness you actually develop fresh interactions plus meliorate recent connections in between people. With improve to be able to podcasts, usance on-line marketing gamers tend to be one more electronic signaling that may be managed by salary your current style along with participate in identity.




An electronic marketing firm might aid anyone figure out this efficiently your melodious assortment this represent your own wide range and also lure and also resound with the consumers. invest inside a a digital promoting organization exists anyone the opportunity to bench craft company end up being small percentage on the digital camera rebellion if good since the probability to have to wait in front location with information without constantly perturbing pertaining to upkeep concerns.




Oracle Promoting is just about the primarily advertising corporations in great britain. The business employs immediate advertising as they quite simply understand it is the simply course of action that is definitely measurable plus scalable.




Oracles Marketing and advertising appreciates of which to help attract potential customers one on one advertising is best solution while it helps ensure highest possible revenue. The idea provides the flexibleness to get hold of the clientele as well as clients in addition to enhance product or service within reduced finances. The organization normally requires extra considered to prepare their own tactics along with create direct period as well as likely to press products and solutions already in the market.




Oracle Advertising's achievement depends on the particular repository they may have along with the way they continue to keep his or her work frequent by way of on a regular basis upgrading all of them concerning the fresh product or service. The organization targets on occasion along with sets within great deal of strategies for you to win very best success. This company considers the good item and also information really should locate it's area out there, and it's also merely feasible in case you have the most beneficial with sources along with likely to motivate these individuals with sector. Oracle is doing this particular this decades as well as improving reply.




Clover Marketing and advertising provides inside a quick course come about because major pros inside primary promoting field which has a clientele that will maintains boosting every day. The corporation is extremely good in the task regarding improving brand name recognition along with giving you its consumers quantifiable benefits therefore always keeping these folks constantly pleased. As being a firm this generally is greater then the actual objectives of these customers, Clover Promoting valuations your teeth on the clients looks a lot above all else and also consequence this features aided and then harvest prosperous incentives.




Clover Promoting provides continually caused your eagerness as well as vitality this also to some good magnitude possesses retained the corporation walking. Retaining customer satisfaction intended for customers to your top amount, this company provides was able to generate with regard to on its own a brandname identify as well as a esteemed placement within the immediate promotion arena of which few bench craft companyfirms inside their category have got acquired.




It's not at all just clientele who seem to appreciate the business for the devotion plus support services on the way to these. The firm is definitely adored through it is private staff members to the boundless programs pertaining to progress that this enterprise presents. Clover Advertising and marketing thinks throughout telling passionate employees to obtain excellent levels as well as within escalating together with all of them. Workers, whom makes use of the several opportunities, look for the enterprise a satisfactory method to subsistence their particular goals on the wonderful occupation.




The organization has got good markers - widening so that you can completely new areas, establishing break-through approaches along with obtaining some sort of 500 per-cent development charge in mere through a few months. Lead promotion is definitely quickly turning out to be just about the most chosen modalities connected with promotion along with in addition to the item; Clover Promotion is now just about the most favorite one on one advertising and marketing business also. Along with professionalism and reliability, hard-work, tenacity in addition to excitement remaining the particular some added wheels which commute your chariot on the firm and also the company, Clover Promoting without a doubt possesses the distance to travel.






Our children are greatly influenced by advertising and the advertisers are very aware of this. If you have ever watched childrens peak viewing times you will be more than aware of the constant stream of advertisements, aimed specifically at children. What children see is food being associated with happiness and fun times. They start to become influenced by branding from a very early age. They see convenience "junk" food being shown in these ads as being normal and this encourages them to seek them out.

Results of a study of school children in Boston found that for every hour of television viewed their kilojule consumption increased by 700kj per day. Consumption of advertised foods also increased. With children spending more time in front of television they are spending less time outside exercising and burning off calories. You have to question the moral issue of how ethical it is of the advertisers to be targeting those whose judgment is not yet fully developed.

Which ever way you look at it it becomes pretty clear that this is unethical and we should all be showing concern. The food they put in their mouth today greatly influences their health tomorrow. Not every company is behaving irresponsibly but many more companies could do with recognising their social responsibility to our future generations.

When looking at who is responsible for a child being overweight the parents are always the first thought but this is a more complex issue than that. Even though as a parent you have a huge influence over your childrens health it is also a social issue. Schools for instance have now started to change the food on offer at the canteen for more healthy options and are introducing health and fitness programs to encourage children to be more active.

There needs to be more consistency and a broader approach to these changes. As an expansion to the change in a childs diet; nutritional cooking classes for all children could be introduced into the school curriculm; changes to the way advertisers target children could be made; making time available to be together as a family with more flexible maternity and paternity leave and flexible working arrangements, all of these will contribute to a change in a childs lifestyle and well being.

While it may seem difficult to achieve, when you look at the potential health crisis that may lie ahead of us, finding solutions and actioning them will be benficial to our children.

As an estimate, worldwide, approximately 22million children below the age of five have a weight problem. It is not enough that our children are becoming over weight younger but they are also becoming heavier.

We need to do something about this situation, sooner rather than later because overweight children become overweight adults with the potential for certain types of cancer, cardiovascular disease, type two diabetes, hypertension and different sorts of social problems. The evidence now proven is that a person who had a weight issue when younger and became overweight as an adult, are at a greater risk of cardiovascular disease than that of a person who becomes overweight as an adult.

Prevention is better than cure!

Friday, August 19, 2011

Comparing Granite and Marble Countertops: Which One Really should You Choose?

Granite and marble are each stones which means they are equally sturdy, large, and astonishingly challenging. Simultaneously, mainly because the two these stones can truly last a life span, they are both equally high-priced and quite hard to polish and set up. Because these are the two stones, they may be the natural way patterned, therefore, you could possibly get granite or surface encounters marble that is not really comparable to the design in the catalog that you just ordered so it would be very best to actually see the actual products when picking the type of layout and pattern which you want as an alternative of relying only on images. Both equally are heat resistant and so they don't scorch when positioned even with a really scorching substance these kinds of as iron pots and pans.



Nevertheless, granite is way more difficult than marble and it can be more resistant to scratches and heavy impacts when compared to marble. Concurrently, granite is much more defiant to acids this sort of as vinegar, lemon juice, and tomato juice, as well as other objects with large levels of acidity. That will help you better realize the strengths of both stones, permit us just take a closer seem as to how they have been shaped. Marble, and all its stone family - onyx, travertine, and limestone on the onset have been sediments made of shells, plant issue, animal skeletons, and silt which all settled in the bottom of bodies of h2o and following decades of being soaked in water, they solidify and turn into stones/ Marble’s major part is calcium and that's the cause why it's a tendency to react to acids these as vinegar and other drinks that incorporate citrus. Granite, alternatively, is created up of crystallized minerals formed inside the earth’s mantle at large temperature. The result can be a hard, really resistant stone. Marble may be scratched and etched by acids because it is made of calcium carbonate that's very much like chalk however the only distinction is surface encounters marble is compressed and in the crystallized sort. Inside the very same manner, marble has less designs, in fact it truly is much more generally sold in its white shade so stains and mars could stand out much more uncovered in marble. Granite features a much more complicated pattern that may conceal the stains greater. When it comes to patterns however, marble incorporates a finer, more stylish glimpse than granite. The crystal formations in marble are more satiny and finer in nature rendering it glimpse additional luxurious. Granite has greater, pea-sized crystals that happen to be coarser for the eye.



In the end, on the subject of longevity, the granite countertop would be far more long lasting and even more resistant to stains and scratches even though the seems are won by marble. Marble nevertheless is less costly than granite nevertheless it calls for higher preservation. So, all of it boils right down to what you really want as a countertop. Would you settle for your countertop that's very hard-wearing and even though not as very because the other one, or would you trade attractiveness for durability and energy?

Monday, August 15, 2011

Internet Background Examine Details

An employment criminal search is now generally done not just to possible workers but to present workers for marketing also. It is usually carried out to validate information discovered on an employee's resume or application form. It's also done to identify the very best suited possible employee amongst the applicants. Also with what has happened on September 11, 2011, employers are actually extremely concerned using the type of workers they hire.

A track record investigation includes criminal, arrest, imprisonment, and intercourse offender documents. This is a type of examine where state records are examined to research if a potential employee or present employee has been convicted or charged with any crime in opposition to the state.

Citizenship, immigration and legal operating status checks will also be carried out because American companies are barred from employing illegal employees by the Department of Homeland Safety and its Immigrations and Customs Enforcement Division.

Cool Backgrounds by tastedigitalmedia05


Litigation records are also checked. Employees who often file discrimination cases may be identified as a risk into a business thus employers resort to litigation checks. Also, these businesses who do company with the authorities don't want to hire whistleblowers who file qui tam suits.

Driving and vehicle records will also be part with the background check, particularly when a potential worker is applying for a driver position. Employers appear for workers who've thoroughly clean driving data or those that don't have any records of vehicular accidents or visitors tickets.

Drug test records will also be being checked. An employer wouldn't want to employ drug addicts in his business because of company ethics, employee efficiency will probably be affected and improve of workers' compensation rates.

Schooling data will also be component of the online background check investigation. This really is done to confirm academic attainment with the possible worker and occasionally to examine if applicant has had misdemeanor data in school.

Previous employment data may also be checked especially if the applicant will fill a sensitive position within the company. This is generally carried out verbally.

Monetary info can also be checked especially if the place being filled demands someone to handle large quantity of money.

For professionals, licensing data are checked for complaints, disciplinary steps and investigations.

Medical, psychological and physiological files are also checked simply because a possible worker might not be fit to function for health reasons. A created consent in the applicant should be procured before heading through the entire process.

Social safety quantity check is also done because identification theft is quite rampant. A past existence might be concealed or an applicant may not have fulfilled the citizenship necessity might be verified via the social safety quantity.

Although most the above data are public data and may be procured from different government companies in the Usa of America, it's still very inconvenient for employers to do background examine on its possible employees and even current employees. There are numerous private investigators who provide the service. Also, you will find 3rd celebration providers who also offer the same type of service. There are also accessible online data financial institutions which can provide the necessary information about individuals. What they do is they purchase U.S. public data and offer them online to get a charge.



Eliminate Credit score Card Financial debt Quick

More and much more loan companies, employers, landlords and insurance businesses are checking your FICO score as component of their process of approving your mortgage, landing a job, having your own home to reside, or good rates given for any type of insurance that you might have utilized for. To achieve all of these things which you are dreaming of accomplishing building a great free credit score online background is the initial thing which you have to do if in case you acquired one with a bad history.

Credit score scores start from a low 300 to the cream with the crop 850. A normal customer has a credit score assortment of 600 to 700 but some might have more than this. A FICO score will be the foundation of most loan companies and credit score bureaus of computing your creditworthiness. A good credit score falls on an average of 720 and over. Exactly where does one obtain the information on their respective credit scores? By legislation this really is given for free as soon as a yr coming in the three main credit bureaus: Equifax, Experian and TransUnion. Your scores and credit score history exhibits your present and closed accounts also as your payment background.

Loan companies do usually take a appear on your check my credit score background as the basis on whether or not they will grant your mortgage at a good interest rate or deny this completely. If right now you are interested on applying to get a mortgage that necessitates a high credit score then it would be very best to use for FICO score monitoring which usually gives you an update on your scores on the weekly basis. Subscribing to this on-line service alerts you whenever you have attain your substantial score objective so long as you setup a threshold for it. Some would go so far as sending you an sms to inform you when your scores have alter for your better or for your worst.

Know how to raise my credit score on credit score  scale from http://www.720creditscore.com/ by bbrij873


To help you develop a much better credit score score and background listed here are some easy recommendations to follow:

Request a copy of your credit report as required if not wait around for it as soon as a year but do keep track of your history for any errors. If you see discrepancies then you can dispute them by going through your reviews completely.


Pay your expenses promptly. Include some more around the minimal amount that you usually pay since this would trigger your credit score to rise and could be noticeable for most loan companies that you are a great borrower because you pay promptly and is sincere in settling your expenses.Steer clear of maxing out in your credit restrict. This may certainly cause your credit scores to drop that fast. Cancel credit cards that you aren't using or don't need and spend on time for the credit card bills.

Wednesday, August 3, 2011

Making Money Fast


The CNN Washington Bureau’s morning speed read of the top stories making news from around the country and the world. Click on the headlines for more.


WASHINGTON/POLITICAL

For the latest political news: http://www.CNNPolitics.com


CNN: Obama calls for compromise amid stalemate in debt talks

President Barack Obama called on the American public to pressure elected officials to work out a compromise to raise the federal debt ceiling and avoid a potentially devastating default. A deal would allow the government to continue borrowing money to pay its debts after August 2.


Washington Post: Speeches by Obama, Boehner achieve political ends, but little else

The president and the House speaker couched their words Monday night in the language of compromise and reassurance. But at the start of a critical week of legislative maneuvering, each delivered a partisan message that cast blame on the other for a breakdown that threatens the nation’s credit rating, its financial markets and the fragile economy. By the time they finished, it was clear why Republicans and Democrats are no closer to agreement.


CNN: Debt debate cheat sheet

Where are we with the debt debate? After a weekend of no agreement, here's your simple guide to the plans in play right now, even as the playing field changes rapidly.


CNN: ATF 'stonewalled' agents on botched gun probe, report says

U.S. officials kept their Mexican counterparts in the dark about a widely criticized gun-trafficking probe even as rising numbers of weapons reached the hands of Mexico's drug cartels, a congressional committee reported Tuesday.


CNN: Obama: 'I need a dance partner' on immigration reform

America's immigration system is broken, but only a bipartisan political movement can fix it, President Barack Obama said Monday. …Speaking at the organization's annual conference in Washington, Obama said passing immigration reform measures will require support from both sides of the aisle in Congress.


NATIONAL

For the latest national news: http://www.CNN.com


CNN: FAA: Congressional inaction forces furloughs, major project delays

Thousands of employees have been furloughed and dozens of major projects put on hold after Congress failed to reauthorize funding for the Federal Aviation Administration, the agency said Monday. Air traffic controllers will remain on the job, but the furloughs have hit many engineers, scientists, computer specialists, community planners and others.


CNN: California enacts law letting illegal immigrants pay in-state tuition

A law signed by California's governor Monday specifies that undocumented immigrant students in the state can be eligible for cheaper in-state tuition rates. The DREAM Act, which was signed by Gov. Jerry Brown on Monday in Los Angeles, is distinct from, if related to, a federal effort of the same name.


NPR: Study Shows Racial Wealth Gap Grows Wider

There's long been a big gap between the wealth of white families and the wealth of African-Americans and Hispanics. But the Great Recession has made it much worse — the divide is almost twice what it used to be. …The average wealth of a white family in 2009 was 20 times greater than that of the average black family, and 18 times greater than the average Hispanic family.


USA Today: Gulf oil spill victims weary of wait for payouts

Robert Campo once believed the TV commercials by oil giant BP that promised to "make it right" and compensate those along the Gulf Coast who lost work during last year's disastrous oil spill. …Campo joins a chorus of local fishermen, seafood processors, hoteliers and others who say that nearly a year since it opened its doors, the Gulf Coast Claims Facility that administers the BP fund has not moved fast enough to pay those hurt most by the spill.


CNN: Far right domestic terrorism on par with foreign threat, experts say

The threat of domestic terrorist attacks in the United States similar to last week's fatal bombing and assault in Norway is significant and growing, analysts said Monday. …While extremist animal rights and environmental groups also pose threats, those groups either have not tended to seek to kill or have only targeted individuals, according to researchers.


INTERNATIONAL

For the latest international news: http://edition.cnn.com


CNN: U.N., donors meet on Somalia famine as aid groups seek more help

The World Bank has pledged more than $500 million for famine victims in Somalia as the United Nations met in emergency session Monday to address the aid response in Somalia, the hardest-hit nation in the region.


CNN: Suspect's father: Anders Breivik 'should have taken his own life'

The father of massacre suspect Anders Behring Breivik said his son should have killed himself instead of allegedly going on the killing rampage that left 76 people dead. "In my darkest moments, I think that rather than killing all those people, he should have taken his own life," Jens Breivik said in an interview with Norway's TV2. He said he also believes his son has mental issues.


CNN: Libya's Zlitan becoming a front-line city

Firefighters battled a blaze caused by NATO airstrikes at a food-storage complex Monday in Zlitan, increasingly a front-line city in the conflict between Libyan government troops and rebels fighting to oust longtime ruler Moammar Gadhafi.


Financial Times: Chinese fighter jets ‘repel’ US aircraft

Two Chinese fighter jets crossed an unofficial dividing line in the Taiwan Strait late last month in pursuit of a US spy aircraft, according to defense sources in Taipei and Beijing. The incident marked the first time in more than a decade that Chinese military aircraft have entered Taiwan’s side of the 180km-wide strait.


CNN: Vatican recalls envoy to Ireland over priest abuse scandal

The Vatican on Monday recalled its envoy to Ireland in the wake of a blistering report accusing church leaders of covering up extensive abuse of young people by priests. Archbishop Giuseppe Leanza was recalled to Rome "for consultations with the (Vatican) Secretariat of State," the official Vatican Information Service said in citing a statement from the Roman Catholic Church's leadership.


BUSINESS

For the latest business news: http://www.CNNMoney.com


Bloomberg: Dollar, Treasuries Fall on U.S. Debt Outlook

The dollar sank to a record low versus the Swiss franc and Treasuries fell as President Barack Obama and House Speaker John Boehner struggled to agree on the U.S. debt limit. Asian stocks rebounded as companies from Canon Inc. to Baidu Inc. forecast improving earnings.


CNNMoney: LulzSec and Anonymous are the least of your hacker worries

LulzSec took down the CIA's website in mid-June in an effort to prove to the world that the hacker group should be taken seriously. But in the truly grand ecosystem of cybercriminals, LulzSec, Anonymous, AntiSec and other so-called "hacktivist" organizations are much more of a nuisance than a serious threat. They're fringe groups that are by far the least worrisome of all cyber attackers.


New York Times: Federal Auditors Will Soon Review Health Insurance Rates in 10 States

The Obama administration will soon take over the review of health insurance rates in 10 states where it says state officials do not adequately regulate premiums for insurance sold to individuals or small businesses. At least one state, Iowa, has protested the federal decision and asked administration officials to reconsider.


In Case You Missed It…

One U.S. diplomat says the debate on raising the debt limit is tarnishing the U.S. image abroad. Jill Dougherty reports.

http://www.cnn.com/video/#/video/bestoftv/2011/07/25/exp.tsr.dougherty.debt.image.cnn


The Critical Metals Report: In late June, Takashi Yamanouchi, president of Mazda Motor Corp., said as much as 90% of the world's car engines, including hybrids, will still be gas powered in 20 years. What does that prediction do to the investment thesis that electric vehicles (EVs) will drive the development of rare earth element (REE) deposits?

Byron King: The man from Mazda is giving a variation on the idea that anything that cracks the automotive market will experience soaring demand. Even if you just use a little bit of something in a lot of cars, that adds up to a lot of whatever you're talking about. If you lighten a car by replacing steel with aluminum, that means a boom for aluminum makers. When you add more electronics, it's a boom for electronics makers. So, there's this idea out there that building more cars with batteries will be a great thing for the REE industry.

Now, the Mazda boss is saying 'not necessarily.' He's spraying cold water on those warm expectations for the future of batteries in vehicles. Yamanouchi is making the point that there's still a lot of technological development left in the good-old internal combustion engine and in redesigning cars to get better mileage. This is something that people everywhere ought to ponder—from politicians and policymakers to the single investor—which stocks are best for a short-term trade? Beware the thesis that EVs are driving REE developments. Not so fast. The thing is, though, we use rare earth elements for a lot of things in addition to cars that don't yet exist in great number.

TCMR: But aren't electric vehicle makers considered one of the biggest future uses of REEs? We've seen REE company share prices skyrocket over the last three years, based largely on this expected demand and on the lack of a supply chain outside of China. However, if EVs don't become ubiquitous, one of the main demand drivers for REEs won't exist. Wouldn't that could be a major obstacle in developing these resources?

BK: Well, some companies have benefited from the expectation that they'll sell into the car market, for batteries that haven't been perfected in cars that haven't been designed, and for assembly lines that don't yet exist. That's my way of saying that there's a lot of open road between here and there. EVs are almost a niche industry today and will be a slightly larger niche industry in, say, five years.

But let's get down to the basics of understanding what to look for when investing in REEs. The first thing to understand about REEs is that there are two distinct groups. The light rare earth elements (LREEs) include lanthanum and cerium. Examples of heavy rare earth elements (HREEs) include erbium, terbium and gadolinium. The light rare earths have traditionally sold in the US$5,000–US$10,000 price range. Right now, LREEs are selling for US$150K. For projects already in the pipeline, you could see those US$150K prices kick back down to US$5K or US$10K.

TCMR: Why would that be?

BK: Because lanthanum and cerium, the LREEs, are the most abundant of REEs and tend to dominate most of the production projects on drawing boards, if not in the pipeline. There won't be a lot of big money in the light rare earths going forward. Right now, China is squeezing the world and raking monopoly profits out of what ought to be much lower-cost items. It is acting as a very sophisticated monopolist in that arena.

Going forward, the serious money will be in HREEs, which have a lot of uses other than EVs. For example, yttrium is used in high-temperature refractory products. There's no substitute for yttrium. Without it, you can't make the refractory molds needed to make jet-engine turbine blades. If you can't make jet-engine turbine blades, you don't have jet engines or power turbines. The price points for these HREEs will reflect true scarcity and unalterable demand. People will bite the bullet and pay what they have to in order to get the yttrium.

TCMR: Rare earth juniors comprised a roughly US$2 billion industry a couple of years ago. Today, it's a US$10B industry. Can that growth continue?

BK: I believe that's a fair reflection of the intrinsic value of the overall industry; US$10B might even be low. I think we're going to see major reallocations of capital from company A to company B as people realize which projects are or aren't going to work and which companies will and will not have cash flow.

TCMR: Does this mean investors will start taking their money from company A and putting it into company B, or will there be consolidation?

BK: Both. When people have asked me for my opinion, I've advised management teams to get it while they can, in terms of consolidation, roll ups, takeovers and takeouts. If you're running a small-cap rare earth play, you need to build something that reflects the reality of the REE production chain. A lot of people think that the rare earth space is a mining industry. Actually, it's only a mining industry at the very beginning of the process—when you dig a hole, blast the ore, pull it out of the ground and crush the ore to get a concentrate. That's mining, too. Everything else after the concentration stage is ultra-advanced chemical technology. I used to say that it's more Dow Chemical than it is Barrick Gold Corp. (TSX:ABX; NYSE:ABX). Really, with all respect to that fine company in Midland, Michigan, REEs are even more sophisticated than Dow Chemical.

When you get into chemical engineering and the complexities of turning these concentrates into products that people can sell, buy and use, you're dealing with some of the most-complex chemical engineering in the world. The quality assurance for the end product involves inspecting representative samples under a scanning electron microscope. They look at the atomic structure and the crystallography of an oxide molecule to make sure that the electron bonds are at the correct angles.

Look at it another way: If I mine gold out of the ground, I can sell my gold concentrate to hundreds of thousands of buyers. It goes into the world's commerce system, and it will wind up as a gold coin, gold bar, piece of jewelry or piece of electronics.

If I mine a rare earth deposit, I'm pulling minerals out of the ground that might have as many as 17 different exotic elements in them. I have to turn each one of those 17 elements into a highly engineered end product. My end customers will buy that product only if it meets what they call

"four or five nines"—99.99%–99.999% purity–in a particular crystallographic structure. That's why you have to be very careful about thinking the REE space is just a mining play. You can't just go with the company that has the biggest ore body and highest ore grade. It may not be the one with the right chemistry. The biggest ore body may not be the one that makes all the money.

TCMR: Does that mean the juniors will have a difficult time finding people with the expertise needed to develop these deposits?

BK: Perfect question. The answer is, absolutely yes. Developing rare earths the right way requires management teams with every imaginable skill. First, the team needs traditional promotional skills. After it promotes the company's stock, it needs really good science and chemical people, as well as project management and development people. Rare earth miners need relationships all the way down the industrial food chain to the end-use customer.

Back to the gold-mining analogy. Gold miners don't care which jewelry store buys the gold and turns it into a bracelet. When mining REEs, companies need a relationship with the light bulb company that will buy a particular set of rare earths for use as phosphors in their products. They need a relationship with the electronics company that will use its REE in an advanced computer chip or piece of circuitry. It takes a whole other set of managerial skills up and down the food chain, including teams of people from the face of the mine out to the sales reps that interact with the final end users.

TCMR: Most of the juniors operating in the REE sector have market capitalizations below US$1B. The cost of developing projects is often that much or more. Other than through massive dilution, how are these companies going to get the capital to develop these projects?

BK: I believe there will be massive dilution with some companies. Furthermore, it's going to blow back over the whole industry.

The better idea is for companies to team up. The rare earth development companies need to team up with intermediate and end-use companies. That will bring infusions of capital and human skills—the chemists, scientists, engineers, project managers and developers. Companies need to bring in the people and outside money and give them an investment stake, whether it's equity in the company, profit sharing or offtake agreements at different stages of refining and processing.

TCMR: Will we see lots of offtake agreements or juniors doing friendly mergers?

BK: I think we'll see highly detailed offtake agreements. As I said earlier, companies may have 17 different elements in their ore. Not every end user needs every one of those. So, companies wind up having three or four different offtake agreements with various partners, each of whom wants some or all of a particular segment of those 17 elements. They'll have competing interests. At the same time, they'll probably have more lanthanum and cerium than they know what to do with. They might be stockpiling bags of it, hoping somebody else will come along and takes it off their hands.

TCMR: Which companies are ahead of the game, in terms of the specialized chemical-development and finance side of the equation?

BK: The biggest name is Molycorp Inc. (NYSE:MCP), which had an IPO a year ago, priced at around US$14. It's been as high as US$79 and is something like US$53 right now. Molycorp is an established American company with a deposit in California. I think there's still some regulatory risk in operating in California. There are interest groups that would be more than happy to file a lawsuit in the Federal District Court for the Southern District of California to protect some endangered snail or turtle. But, Molycorp, like every company, needs human skills. It hasn't been in the production business in many years, so it needs to develop human skills and redevelop its industrial processes.

TCMR: Didn't Molycorp just buy a processing plant in Estonia?

BK: Yes, a plant that specializes in light rare earths. For years, it processed niobium and tantalum. The Molycorp people will tell you that they bought this plant to get something up and running wherein the company can develop and maintain a production process, along with the human skills needed. So, it's going to be something of a training ground for Molycorp.

Another company that is a household name is Australia-based Lynas Corporation (ASX:LYC) with an ore deposit in Mount Weld, Australia. It's building a plant in Malaysia in an area already filled with oil refineries and chemical plants. Lynas spent a couple of years and something like US$600 million building the new plant, which should now be in a preoperational, punch-list testing mode. However, at the last minute, Lynas is having problems with the Malaysian government over importing ore from Australia, and there are some rumors that Chinese interests are behind that.

TCMR: You once called human capital the "secret sauce" of Stans Energy Corp. (TSX.V:HRE) success.

BK: The human capital angle with Stans Energy is its relationship with a division of the Russian atomic power agency, Rosatom State Nuclear Energy Corp. Stans has a super-strong relationship with a group called the Russian Leading Institute for Chemical Technology, or VNIIHT, once the Cyrillic transcription is done.

VNIIHT is an absolute gem of an institution filled with hundreds of people with PhDs in metallurgy and chemical engineering. Its specialty is coming up with useful applications for exotic elements. VNIIHT was founded in 1951 as Secret Laboratory Number 10 in the old days of the USSR. Today, VNIIHT brokers its skills and works as a consultant for international customers.

An institution like VNIIHT is a very strong part of those critical human skills needed in the REE space. Stans' relationship with VNIIHT gives it a leg up on the competition, in terms of the chemistry, engineering and developmental process. Stans and its partner VNIIHT have an inside track in this horserace.

TCMR: Stans started the month of June at US$2 and ended the month at US$1.50. In the June 28 edition of Energy and Scarcity, you called the Stans' selloff a strong buying opportunity and a "chance to capitalize on the mistakes of others." What would those mistakes be?

BK: One big mistake has been to get the capital expenditures wrong. There are some bad numbers floating around the blogosphere that say the capital expenditure for Stans to reactivate and restart a basic REE production line in Kyrgyzstan would be US$500M and more. They're off by about 80%. I think US$100M is a more appropriate estimate—a shockingly low number versus what you hear for Molycorp, Lynas or other players.

The cost difference comes from the fact that Stans controls a Soviet-era mine that has a very strong life ahead of it, as well as former Soviet facilities and equipment. I've seen the equipment up close, and I was immensely impressed. With this trove of equipment and its relationship with VNIIHT, Stans is shaving years and hundreds of millions of dollars off its development cycle.

TCMR: In the June 13 edition of Energy and Scarcity, you wrote about Medallion Resources Ltd. (TSX.V:MDL; OTCQX:MLLOF) plans to buy the monazite tailings from an ilmenite

producer, upgrade the monazite ore into an REE concentrate and sell that concentrate to an array of potential buyers. If it works out, that would propel the company's value into the clouds. Please tell us more about Medallion and its plant.

BK: It's hard for me to say more than that because of confidentiality. The point is that there are operations where monazite sands are considered a waste product. But the monazite sands actually have value.

I mentioned Medallion Resources to readers because I think when something like this monazite sand-play happens, it could be a game-changer for Medallion and for the entire industry. If the sands are brought up to a concentrated level, even if not to the high-end part of the value chain, monazite sands could find buyers in Japan, Korea or China. That's how bad the world needs the basic product.

TCMR: China controls upwards of 95% of the global supply of rare earths. But there are roughly 150 REE projects being developed throughout the rest of the world. What are some of your favorites?

BK: Two that I've been following in the U.S. are Ucore Rare Metals Inc. (TSX.V:UCU; OTCQX:UURAF) and Rare Element Resources Ltd. (TSX:RES; NYSE.A:REE).

Ucore has the Bokan Mountain project in the panhandle of Alaska, near Ketchikan. This is an old, permitted uranium mine with roads and a certain amount of infrastructure. It's very mineable in a small-scale way, but it's rich in heavy rare earth elements. Being in Alaska, it's a U.S.-jurisdiction project and it's very doable. I would really like to see more development along those lines. I'd like to see the Bokan Mountain mine come into play.

Rare Element Resources has an intriguing REE play going on in the Black Hills uplift area of Bear Lodge, Wyoming. Rare Element is still drilling and doing basic chemistry. It would take a lot of development to turn Bear Lodge into a mine that produces concentrate for processing into a final product. But, again, it's a U.S.-jurisdiction play with a lot of potential.

TCMR: Do you have some tips for investors looking to play the REE sector?

BK: My strongest recommendation for the near and medium term would be Stans Energy. No disrespect to any other companies, but I think Stans has the best prospects to move quickly and solidly in the near and medium term.

TCMR: Byron, thank you for your time and insights.

Byron King is the editor of Outstanding Investments and Energy & Scarcity Investor. These publications reach more than 60,000 paid subscribers. He is also a contributor to the Daily Resource Hunter. Byron is a Harvard-trained geologist who has traveled to every U.S. state and territory and six of the seven continents. He has conducted site visits to mineral deposits in 26 countries and deepwater oil fields in five oceans. This provides him with a unique perspective on myriad investment opportunities in energy and mineral exploration. Byron has been interviewed by dozens of major print and broadcast media outlets, including Financial Times, Guardian, Washington Post, MSN Money, MarketWatch, Fox Business News and PBS NewsHour.

Want to read more exclusive Critical Metals Report articles like this? Sign up for our free e-newsletter, and you'll learn when new articles have been published. To see a list of recent interviews with industry analysts and commentators and learn more about critical metals companies, visit our Critical Metals Report page.

DISCLOSURE:
1.) Brian Sylvester of The Critical Metals Report conducted this interview. He personally and/or his family own shares of the following companies mentioned in this interview: None.
2.) The following companies mentioned in the interview are sponsors of The Gold Report: Stans Energy, Medallion Resources, Ucore Rare Metals and Rare Element Resources.
3.) Byron King: I personally and/or my family own shares of the following companies mentioned in this interview: None. I personally and/or my family am paid by the following companies mentioned in this interview: None.

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Monday, August 1, 2011

Online Money Making Opportunities


Zynga has shown a notable uptick in acquisitions in recent months, in what turned out to be part of the buildup to the company’s planned IPO. But although much has been made of the volume and frequency of Zynga’s M&A activity, it turns out that the company did not amass the nearly $1 billion it has in cash and equivalents by opening up its wallet too widely when making buys. The S-1 Zynga filed Friday revealed exactly how savvy it has been in making all those deals.


Zynga completed seven acquisitions in 2010, according to the IPO filing. Together, the purchase prices of all those deals totaled $101.6 million; $35.2 million of that was in stock, and $66.4 million was in cash.


By far, the biggest deal Zynga made last year was its November 2010 acquisition of online mobile gaming company Newtoy, which had a purchase price of $53.3 million, most of which was cash — $44.3 million of it, to be exact. In fact, the Newtoy deal accounted for fully two-thirds of all the cash Zynga used for M&A in 2010.


It bears mention that using stock to make acquisitions is nothing unusual. In fact, many of the startups that have been acquired by Zynga may have preferred to be paid in stock. Having a piece of a very hot, pre-exit company like Zynga could well turn out to be more lucrative than the corresponding cash value at the time last year’s deals were made.


And while the volume of Zynga’s M&A activity seemed to pick up in 2011 with at least three buys in the first three months of the year, the S-1 shows that the company’s actual spending on those deals was negligible. According to the filing, Zynga spent a total of just $10.4 million on acquisitions in the first quarter of 2011.


None of this is to say Zynga is stingy in its acquisition strategy. Zynga offers acquired employees equity awards and cash bonuses that appreciate over time, as an incentive to get them to stick around post-deal. During 2010, the company issued $175.5 million worth of post-acquisition compensation awards.


Once Zynga goes public, it will probably become a bit more spendy. Public companies are expected to have full-fledged M&A strategies, and shareholders often expect a healthy amount of the firm’s annual budget to be put toward making buys. But so far, Zynga has shown a notable restraint in its M&A strategy, especially considering its size and growth. It goes to show that even in the ultra modern world of today’s tech industry, some old-fashioned ideas about saving money are still sticking around — in some circles, at least.


Image courtesy of Flickr user kenteegardin and www.seniorliving.org


Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.

  • The Case for Increased M&A in 2011: Actions and Outlooks
  • Mobile Q1: All Eyes on Tablets, T-Mobile and AT&T

Zynga has shown a notable uptick in acquisitions in recent months, in what turned out to be part of the buildup to the company’s planned IPO. But although much has been made of the volume and frequency of Zynga’s M&A activity, it turns out that the company did not amass the nearly $1 billion it has in cash and equivalents by opening up its wallet too widely when making buys. The S-1 Zynga filed Friday revealed exactly how savvy it has been in making all those deals.


Zynga completed seven acquisitions in 2010, according to the IPO filing. Together, the purchase prices of all those deals totaled $101.6 million; $35.2 million of that was in stock, and $66.4 million was in cash.


By far, the biggest deal Zynga made last year was its November 2010 acquisition of online mobile gaming company Newtoy, which had a purchase price of $53.3 million, most of which was cash — $44.3 million of it, to be exact. In fact, the Newtoy deal accounted for fully two-thirds of all the cash Zynga used for M&A in 2010.


It bears mention that using stock to make acquisitions is nothing unusual. In fact, many of the startups that have been acquired by Zynga may have preferred to be paid in stock. Having a piece of a very hot, pre-exit company like Zynga could well turn out to be more lucrative than the corresponding cash value at the time last year’s deals were made.


And while the volume of Zynga’s M&A activity seemed to pick up in 2011 with at least three buys in the first three months of the year, the S-1 shows that the company’s actual spending on those deals was negligible. According to the filing, Zynga spent a total of just $10.4 million on acquisitions in the first quarter of 2011.


None of this is to say Zynga is stingy in its acquisition strategy. Zynga offers acquired employees equity awards and cash bonuses that appreciate over time, as an incentive to get them to stick around post-deal. During 2010, the company issued $175.5 million worth of post-acquisition compensation awards.


Once Zynga goes public, it will probably become a bit more spendy. Public companies are expected to have full-fledged M&A strategies, and shareholders often expect a healthy amount of the firm’s annual budget to be put toward making buys. But so far, Zynga has shown a notable restraint in its M&A strategy, especially considering its size and growth. It goes to show that even in the ultra modern world of today’s tech industry, some old-fashioned ideas about saving money are still sticking around — in some circles, at least.


Image courtesy of Flickr user kenteegardin and www.seniorliving.org


Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.

  • The Case for Increased M&A in 2011: Actions and Outlooks
  • Mobile Q1: All Eyes on Tablets, T-Mobile and AT&T

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